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2011/08/09 - Sunon awarded “Taiwan’s Top 100 Brands”

Sunon awarded “Taiwan’s Top 100 Brands”
Sunon has consistently relied on its business philosophy of “Brand, Innovation & Value” since it was founded in 1980. The commitment to creating its own brand, has today enabled “Sunon” to become the No.1 brand globally in cooling fans, cooling modules and overall cooling solutions. In recognition of this achievement, Sunon received a “Taiwan’s Top 100 Brands” award. At the awards ceremony on July 26, Sunon received this prestigious award from Premier Wu Den-yih. This honor affirms Sunon’s ongoing efforts by becoming a top 100 Taiwanese brand.
The “Taiwan’s Top 100 Brands”, organized by the Bureau of Foreign Trade, Ministry of Foreign Affairs and executed by the Taiwan External Trade Development Council (TAITRA), had undergone a rigorous 7-month, 3-stage selection process. The process was based on a number of indicators, including “brand operations and management”, “ranking in industry”, “financial status”, and “brand achievements”. Moreover, the survey included professional managers in the process of collecting brand recognition which had a wider popularity base among managers and produced more convincing results than other brand selections. Selected from 498 candidates, the 100 brands included 18 different fields in all, covering products and services. Sunon was one of the 21 brands in the “computer hardware, electronics, electrics, communication” division, which also included other winners; Acer, ASUS, BenQ, Chimei, Delta, D-Link, GIGABYTE, and more. It should be noted that Sunon was the only brand in the field of professional cooling fans, cooling modules and overall cooling solutions that was selected into the Top 100.
Over the past 31 years, Sunon has been committed to innovation and invention in the miniature cooling field. The firm is convinced that the best way to emerge beyond Taiwan onto the world stage is to stay on top of the industry through innovation and technique. To that end, Sunon has invented and introduced many new and innovative products, such as the Mighty Mini Series – the smallest and thinnest cooling fans and modules in the world. With its 2,109 innovation patents around the globe, Sunon has demonstrated it’s position of No.1 technical strength in the industry.
Sunon is pleased and honored to have received this Top 100 award. The firm deeply appreciates the affirmation by the government and other entities . During the 31 years of creating the firm’s own brand, Sunon Chairman Yin-Su Hong states his faith and unwavering promise to maintain the brand with sincere belief. He says, “we believe that only a brand that offers quality assurance is one which can operate sustainably and lead the industry. The brand ‘Sunon’ is supported by innovative technique and a steady stream of new products. This not only assures all clients who adopt Sunon products and techniques of a more user-friendly technology, but also empowers the world to embrace hope in the future with a constant advance of innovation.”
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